200, that's the number of factors integrated into Google's algorithm to rank websites, and Google still accounts for 75% of global search traffic. The rest of the search traffic diverts to Bing, Yahoo, etc. According to Google, the top factors contributing to the rank of websites are dwell time, website visit, time on site, pages per session, and bounce rate. The first five search results get almost 70% of the clicks. This data alone can convince you about the importance of ranking.
It is a known fact that a website that ranks higher in the results is likely to be more helpful for a user than those ranking way below. Naturally, users click on and trust the top-ranking searches more than anything else. That is why learning about the latest SEO trends is crucial. It can bring your website to the forefront.
But first, let's bust the no. 1 myth regarding SEO. SEO is not dead; it has just evolved. So, where can you get your hands on the latest SEO trends so that your website ranks well? You can search for them online, but the results might confuse a bit, that is why we aim to give you a clear idea about the top 8 SEO trends you should look into right away. For more guidance, you can always consult the best SEO service company in your area. For example, for Delhites, it is MMBO, a highly creative digital marketing agency in Delhi NCR.
8 SEO trends to make your website rank higher
1. Invest in video marketing
Creating video content that is relevant to your customers, shows a story of incidence, and your product in action can be more engaging than any other form of marketing & give higher ROI. 83% of businesses worldwide believe that video marketing increases ROI. 6 out of 10 people are invested in videos on YouTube, Facebook & Instagram stories, and more. It can increase conversions, build links, and earn social shares, both organic and paid. Even the best digital marketing agency cannot rule out video marketing from ANY brand's marketing strategy.
2. Improve or introduce voice search
Typing "Latest SEO trends," on the search bar or voice search, which one is easier? The answer is voice search. With the prominence of voice technology, AI, chatbots, etc., voice search is a new entry into the world of SEO trends. Multiple digital assistants offering voice search are in vogue at the moment. There's Amazon's Alexa, Google Home, Google Assistant, Cortana, and the ever-popular Siri.
So, according to the best SEO service companies like MMBO, a top digital marketing agency offering SEO services in Delhi NCR, you should understand one thing, by the end of 2019, 42% of online users conducted voice search. That percentage will go up to 50-55% by the end of 2020. So, what can you do? You can optimize your website to mobile devices because most of these searches are conducted on mobile, and you can also equip your website with the top 25 voice search triggering combinations of "How," "Where," "Why," etc.
3. Increase website speed
Good user experience begets better conversion. So, when the attention span of 98% of people on the internet is 10 seconds, you need to improve website speed to enhance user experience. Voice search, mobile optimization, and many of the other latest SEO trends depend on website speed. What can you do? Create a minimal, artistic, yet simple website design with the help of a top website designing company like MMBO, and use a good website hosting partner.
4. Focus on content optimization based on user intent
Search engine algorithms are evolving to recognize user intent better; this is specifically true for Google's algorithmic changes. Think of it as a competition. Spot-on, no-nonsense content that provides the user with the specific information that he/she is looking for wins the competition. You need a clear and in-depth understanding of your target audience and their online behavior to crack this code. It is not as easy as it seems. But you can always consult an expert in the matter like MMBO, a top online marketing company in Delhi NCR, for help.
5. SEO-friendly UI/UX
With the evolution of search engines, the focus on UI/UX-friendly pages is at a all-time high. They will NOT rank your website just based on search queries. Your webpage should be user-friendly for it to rank high.
Here are some tips to improve your UI/UX:
-Check & analyze your bounce rate regularly. 26-40% bounce rate is perfect. If higher, consult a digital marketing company in Delhi or anywhere in the world to find the reason behind the bad bounce rate. It can be irrelevant keywords, poor loading speed, or even page errors.
-Monitor session duration. If results are bad, go for A/B testing to analyze page elements.
-Use proper, curiosity-inducing headings. They should be roadmaps to guide your visitors.
-Use crisp, logical navigation.
6. Mobile indexing is the right choice
According to recent reports on the latest SEO trends, mobile-first indexing is becoming increasingly popular as Google predominantly uses the mobile version of a website's content for indexing and ranking. That is why Google AMP or similar technology is a must for brands because they give websites the ability to load at a blazing speed. You can also note that Google gives preference to brands using Google AMP. However, there are some other things you can do to enhance this experience like, reducing redirects, browser caching, using HTML 5 to create special effects on your mobile website, and implementing minified codes.
7. Create content for rich snippets
Search for anything on Google, and you'll notice rich snippets occupying the top spot on every search result. Doesn't matter if your article is also at the #1 spot; between the two users will always choose to click on rich snippets. Why? Simply because the content of those are more engaging, the structure is better, there is relevant interesting information, and these just have more appeal.
While there is no magical formula to hack rich snippets, you can always consult a digital marketing agency of repute like MMBO, a creative digital marketing agency in Delhi NCR to construct something that works in your favor. You can start by setting a pattern like:
-Match the heading to content & SEO title.
-Set up structure data with the proper standard.
-Be aware of the latest Google updates.
-Use proper keywords & good meta description
-Include your brand name in SEO title
8. Provide high-quality content
Content is still extremely important for SEO. However, now you cannot write vague content. You must write content that answers your users' questions correctly in an in-depth manner. Your users must get 100% satisfaction from your content. Your content can be long or short, depending on the requirement and what your users want to see or are used to seeing.
The end of the “words”
If you follow the above-mentioned trends and come up with a viable strategy with the help of a digital marketing agency that can help you implement these correctly, your sales, ranking, and conversion rates will automatically go up. It is not too late to begin; you just need the right partner. MMBO, a high-ranked online marketing company in Delhi NCR, for example, is a top choice as an SEO marketing partner for businesses in Delhi, Noida, and India as a whole.
