Ecommerce Website Development Guide: Impact of Product photography on Ecommerce

Global e-retail sales are set to hit the $4.8 trillion mark by 2021. Everyone is shopping online, but not every e-commerce website is doing equally well. Did you know that almost 80% of all e-commerce businesses fail? The success of an e-commerce website depends on a lot of things; shipping time, price in comparison to competitive brands, variety, and the app or website experience.

All hail UI
Every component of an application or an e-commerce website is encompassed within the UI. The easiest way to understand UI is to regard it as a set of instructions or commands the user utilizes to navigate the e-commerce website or application of a company.

The factors influencing the UI of an e-commerce website are:

• The position of the search bar-In an e-commerce website, the search bar plays a prominent role. The e-commerce website design should place the search bar at a conspicuous position highlighted by contrasting colors. The purpose of the search bar should also be clear; most e-commerce websites use a magnifying glass to highlight the intent of the search bar. The positioning guides people with an intention to buy, and helps people who want to browse as well.
• Call-to-action or CTA buttons-The idea behind a call-to-action or CTA button is to increase conversion rates by triggering shoppers to take immediate actions and react positively to the information displayed on an e-commerce website. An effective CTA is one that stands out from the rest of the e-commerce website content, is well-positioned, and attracts people.
• Navigation-First things first, navigation does not need reinventing at the moment. The navigation pattern worldwide has remained the same for many years now. Yes, there is a formula for enhancing the effect of easy navigation on an e-commerce website. Short logical paths, familiar categories, proven patterns of product hierarchy, and easy layouts lead to higher conversion rates and lower bounce rates.
• Product Photography-An e-commerce website is trying to give the consumers the sense of an in-person experience. Therefore, product photography is of utmost importance in e-commerce website design. Product photography is a window into the trustworthiness and transparency of your website. You need to engage and convert your customers while boosting the lifetime value of your e-commerce website in their lives.
• Login- E-commerce websites with logins using emails or social networks are much easier to navigate and safer to use. Most consumers, especially millennials and Generation Z, prefer and have experienced such login mechanisms only.
• Breadcrumbs- Breadcrumbs in an e-commerce website design simplify the user experience by showing people where they are and by helping them move between categories, pages, and products.
• Checkouts- The checkouts for your e-commerce website should be fuss-free. Easy small steps, the right mix of payment gateways, and free shipping or at least conditional free shipping should ensure maximum profit.

Impact of Product Photography
Recent reports have revealed that 90% of online buyers regard product photographs as the decision-maker for their purchase; this does not come as a surprise because it is scientifically proven that people remember 20% of what they read and 80% of what they see. The key is to bring the
photographs to life and to showcase all the features of the products, including its USP, in the right way.

Dos and Don’ts of Product Photography
The e-commerce website design should have great photo quality, yes, but users with the most money to spend today want experiences, not just products. Every photo should tell a story and reflect your brand image. Users need to see the product and its use in THEIR lives. Clean, bigger HD
images, with interesting details, are all the hype now. The aim of your e-commerce website should be creating in-person experiences online. Also, an e-commerce website design that allows 360° viewing is preferred by91% of consumers.

Don’t do this

• Crowd the image with too many details
• Create contrast unnecessarily
• Use loud colours randomly
• Present a story that your consumers cannot identify with

Wrapping it up
The first step in finding the perfect fit for your business's e-commerce website design concept is hiring a renowned digital marketing company or ecommerce development company. MMBO, for example, is regarded as a top-rated ecommerce website development company in Delhi and one of the best digital branding companies in Delhi as well. With the right kind of support, your business can crack the code of superior website designing that increases conversion rates regularly.

Also Read: Email Marketing for Ecommerce: 10 proven ecommerce email marketing tips to maximize conversion rate

6 Proven Practices to strengthen your social media strategy for eCommerce

In the year 2019, there were 4.4 billion internet users worldwide. Every year, the number increases by almost 10%. 3.5 billion Internet users are active on social media platforms. So, when half of the world is online scrounging through and sharing via social media platforms, it is safe to say that businesses can immensely profit by investing in social media promotions.

The challenge is to integrate a clever, effective, and unique social media strategy for your eCommerce website. Experts call it a USP or unique selling point. Can you discover it through your research? Yes. But, can you integrate it within your eCommerce website effectively? No. To find the most effective social media strategy for your eCommerce website, you might need to invest in
the services of a reputed digital marketing company.

Best practices for social media promotion

• Create brand awareness like your business depends on it: 

Word of mouth, the only common thread between traditional and modern marketing techniques, plays a huge part in brand awareness. When your loyal customers recommend your business to everyone they know, it is called word of mouth. However, when they make positive gestures towards your business on social media platforms i.e. share, comment, write reviews and recommend your services, it raises brand awareness across a larger market.

If current surveys and reports are to be trusted, businesses are spending more time, effort, and money to know and understand their consumer base. Employing an eCommerce website design portal is a priority for businesses looking to create an interactive platform for their audience. One of the fundamental ways to increase brand awareness is to create your presence on all important social media channels like Facebook, Twitter, Instagram, WhatsApp, YouTube, and more.

• It is never too late for content betterment: 

Ecommerce website development is a process, not a one-step wonder. You need to curate, create, and innovate social media content regularly to see any positive change. Current trend reports suggest that customers are more receptive to video content today. The more interactive and innovative you can get, the better. Relevance is the key to consumer heaven these days; you're either relevant or
canceled.

Surveys, polls, stories, challenges, and everything that talks directly to the viewers have value. Tracking the level of engagement is key to the success of any social media promotion technique. Creativity in content designing decides the fate of the campaign/post/activity. While '50% discount' or 'midsummer sale' might not bring in new customers, interactive and interesting regular activities,
on the other hand, can do the trick.

• Try the tried and tested paid advertisements

According to marketing experts, paid ads can garner revenue only when the best selling products are highlighted. Therefore, businesses need to prioritize their products to make the most of paid ad campaigns. Know your customers, know the products they like, and know why they like the products to ensure that you are displaying the USP of your products at the forefront. Your eCommerce
website can also gain traction through the right product display.

• A gift that keeps on giving-Invest in referral Programs

If you are looking for a dramatic sales boost, implement an effective referral program. Through constant interactive sessions with your customer base, keep the conversations going for your products and offer incentives, discounts, gift cards, personalized gifts, etc. to loyal customers for every referral conversion.

Better still, offer small rewards for any referral made to keep your customers happy. One happy will refer another five, and the chain reaction will keep on giving.

• Clear the path for better user experience

Website latency and network latency work hand in hand to ruin the user experience. People are accustomed to fast data, fast loading time, and immediate results; therefore, if you and your website design are not competent for that, your business might suffer. In the grand scheme of eCommerce website development, a company with the best social media presence, the least website and network latency, and the best customer service wins every time.

• Your website can lead you to success

Social media presence is crucial for the growth of a business and so is a crisp, interactive, and easy website design. Why? All your social media pages will eventually lead the customers to your website; if the user experience offered by your website is short of perfect, customers might not come back or worse, leave bad reviews on your social media platforms. The worst-case scenario would be
if it drives new customers away from your business.

What can you do about it? You can use the services of the best eCommerce development company in Delhi NCR, MMBO. The eCommerce website design portal of MMBO can help in creating, curating, and optimizing your website per your requirements. Your eCommerce website and eCommerce website design can lead by example with the allegiance of one of the most trusted eCommerce website designing companies in Delhi.

To wrap it up
Tread carefully and choose wisely to make the best of what you already have to create trust, loyalty, prospect, and profitability in your business. Remember, choosing the right helping hand can make or break your business.

Also Read: Don't Miss Out These Unique Elements to make eCommerce website Popular