Social media marketing for B2B companies: A Detailed Guide

 In 2020, more people are moving online. Due to the pandemic, internet traffic has increased manifold. With so much competition between B2B companies, social media marketing is a good idea. 

How to promote B2B business on social media?

There are some common mistakes that many B2B companies make during social media marketing. The most common mistake is not hiring professional digital branding companies in Delhi NCR, who understand the social media strategies required for a B2B company. 

A detailed guide on social media marketing for B2B companies.

• Social media marketing.

Handling various social media platforms like Twitter, Instagram, LinkedIn, and Facebook can be overwhelming. Most companies open accounts on every platform and create unappealing posts.  Social media marketing agencies in Delhi NCR, like MMBO, would suggest targeting only one platform where you can reach the company’s decision-makers. The most preferred platform for this is LinkedIn.

• Customizing the social media account.

Everyone is focusing on social media marketing, and your company needs to stand out. Digital branding companies in Delhi NCR recommend customization to ensure that your company is unique. It involves basic things like choosing the right profile picture and the right company banner. 

Some common mistakes are the banner or profile picture being cut out, wrong dimensions of the images, and generic banners unrelated to the company. Mistakes like these should be avoided, and a digital marketing agency in Delhi can help:

1. An ideal banner should include the marketing hook of your company. 

2. The bottom side should list the company website and all the other social media handles. 

3. The profile picture should be square so that it does not get cut out and looks professional.

4. After that is done, the next thing to focus on is a short, crisp description of your company.

• Strategic plan

Confused about how to formulate social media strategy for B2B businesses? Strategy for social media marketing of B2B company can make all the difference between a flourishing business and a struggling one. Usually, an online marketing company in Delhi NCR comes in handy in such scenarios. 

For a strategic plan, you need to set goals that form the foundation of your strategy. Secondly, you need a content plan. For this, you will have to decide how much content needs to be published. 

• Posting content.

For a B2B company interested in social media marketing, multidimensional content is necessary to build trust among clients. It will also single you out, making your page more exciting, which keeps the engagement high. Posting different content daily like infographics, behind the scenes, images, etc. will interest your target audience.

• Paid advertisements.

A social media marketing company in Delhi, like MMBO, would recommend running paid advertisements. Organic reach on social media platforms like Facebook has increased drastically, and their ads are inexpensive. Through these paid advertisements, you can reach a greater audience in a short time. It is an effective way to get traffic and generate leads. You can target the ads by marketing them based on geographical locations, interests, job titles, etc.

Also Read: 10 social media metrics tracking which will make your social media campaign better

Google Page Experience Update: Time To Focus On UX For Better Ranking

 In the past few years, we have seen more and more businesses, both large corporates and small start-ups, have brought their business online to gain their potential customers on the internet. This increased online inclination has given rise to a mad rush to rank better in the search engine results pages. Previously, Google used several signals like mobile friendliness, safe browsing and hundreds of other factors to rank pages. They have recently introduced a set of signals collectively known as the core web vitals which they will incorporate in their ranking algorithms. According to a digital marketing company in Delhi and those worldwide, this new page experience Google update is the first one in a slew of measures to make UX an essential ranking parameter.

This blog will discuss what's Google page experience update is all about and how a creative digital marketing agency in Delhi NCR can help to utilize this update. Other than this, it will brief you about how much time an online marketing company in Delhi has to enhance the UX metrics of their clients websites before the new update rolls.

• What is Google's new page experience algorithm update?

After the new update is put into the action, Google ranking algorithm will combine UX metrics such as loading time, interactiveness, and visual stability of a page while loading numerous existing signals to rank it. However, the priority will continue to the relevant content. In case two sites have a similar range, the one that scores higher in the UX metrics mentioned above will be ranked higher on the SERPs. So, getting back to the UX basics seems worth it for businesses.

• What is the reason behind this new update?

According to many agencies providing SEO services in Delhi NCR, this is an initial step towards Google giving more emphasis on UX related metrics for ranking websites. Google believes that evaluating page experience for a better web is necessary and will lead to more user engagement. It will be a win-win scenario for both businesses and their prospective clients and make the web a delightful place.

• What can be done to improve UX?

An excellent digital marketing agency like MMBO, can significantly help to enhance your site's UX. Few areas that the best SEO service company can help you make the most out of this update is by making optimum use of tools like page speed insights and analyzing the data that Google will provide for websites regarding these metrics. While keeping this together, the company helps in making modifications that will transform your site's UX for the better results. They can also help by modifying your site's design and running multiple tests on the updated site before the new update rolls. Given that SEO experts can help you in various ways, it is wise to hire an SEO agency to take care of your UX site.

• When will this update come into action?

While announcing the new update, Google said that it was well aware that businesses were now busy dealing with the problems caused by COVID-19. So, it would not incorporate the core web vitals immediately but maybe next year. It also said that it would give a notice period of at least six months before incorporating these metrics into the ranking algorithm.

Now that you know all about the new page experience update, we hope that you can leverage it to take your business to new heights.

ALSO READ: How brands changed their social media strategy during the pandemic

Top 8 SEO trends for 2020 you should know to ace the website ranking race

200, that's the number of factors integrated into Google's algorithm to rank websites, and Google still accounts for 75% of global search traffic. The rest of the search traffic diverts to Bing, Yahoo, etc. According to Google, the top factors contributing to the rank of websites are dwell time, website visit, time on site, pages per session, and bounce rate. The first five search results get almost 70% of the clicks. This data alone can convince you about the importance of ranking.

It is a known fact that a website that ranks higher in the results is likely to be more helpful for a user than those ranking way below. Naturally, users click on and trust the top-ranking searches more than anything else. That is why learning about the latest SEO trends is crucial. It can bring your website to the forefront.

But first, let's bust the no. 1 myth regarding SEO. SEO is not dead; it has just evolved. So, where can you get your hands on the latest SEO trends so that your website ranks well? You can search for them online, but the results might confuse a bit, that is why we aim to give you a clear idea about the top 8 SEO trends you should look into right away. For more guidance, you can always consult the best SEO service company in your area. For example, for Delhites, it is MMBO, a highly creative digital marketing agency in Delhi NCR.

8 SEO trends to make your website rank higher

1.    Invest in video marketing

Creating video content that is relevant to your customers, shows a story of incidence, and your product in action can be more engaging than any other form of marketing & give higher ROI. 83% of businesses worldwide believe that video marketing increases ROI. 6 out of 10 people are invested in videos on YouTube, Facebook & Instagram stories, and more. It can increase conversions, build links, and earn social shares, both organic and paid.  Even the best digital marketing agency cannot rule out video marketing from ANY brand's marketing strategy.

2.    Improve or introduce voice search

Typing "Latest SEO trends," on the search bar or voice search, which one is easier? The answer is voice search. With the prominence of voice technology, AI, chatbots, etc., voice search is a new entry into the world of SEO trends. Multiple digital assistants offering voice search are in vogue at the moment. There's Amazon's Alexa, Google Home, Google Assistant, Cortana, and the ever-popular Siri.

So, according to the best SEO service companies like MMBO, a top digital marketing agency offering SEO services in Delhi NCR, you should understand one thing, by the end of 2019, 42% of online users conducted voice search. That percentage will go up to 50-55% by the end of 2020. So, what can you do? You can optimize your website to mobile devices because most of these searches are conducted on mobile, and you can also equip your website with the top 25 voice search triggering combinations of "How," "Where," "Why," etc.

3.    Increase website speed

Good user experience begets better conversion. So, when the attention span of 98% of people on the internet is 10 seconds, you need to improve website speed to enhance user experience. Voice search, mobile optimization, and many of the other latest SEO trends depend on website speed. What can you do? Create a minimal, artistic, yet simple website design with the help of a top website designing company like MMBO, and use a good website hosting partner.

4.    Focus on content optimization based on user intent

Search engine algorithms are evolving to recognize user intent better; this is specifically true for Google's algorithmic changes. Think of it as a competition. Spot-on, no-nonsense content that provides the user with the specific information that he/she is looking for wins the competition. You need a clear and in-depth understanding of your target audience and their online behavior to crack this code. It is not as easy as it seems. But you can always consult an expert in the matter like MMBO, a top online marketing company in Delhi NCR, for help.

5.    SEO-friendly UI/UX

With the evolution of search engines, the focus on UI/UX-friendly pages is at a all-time high. They will NOT rank your website just based on search queries. Your webpage should be user-friendly for it to rank high.

Here are some tips to improve your UI/UX:

-Check & analyze your bounce rate regularly. 26-40% bounce rate is perfect. If higher, consult a digital marketing company in Delhi or anywhere in the world to find the reason behind the bad bounce rate. It can be irrelevant keywords, poor loading speed, or even page errors.

-Monitor session duration. If results are bad, go for A/B testing to analyze page elements.

-Use proper, curiosity-inducing headings. They should be roadmaps to guide your visitors.

-Use crisp, logical navigation.

6.    Mobile indexing is the right choice

According to recent reports on the latest SEO trends, mobile-first indexing is becoming increasingly popular as Google predominantly uses the mobile version of a website's content for indexing and ranking. That is why Google AMP or similar technology is a must for brands because they give websites the ability to load at a blazing speed. You can also note that Google gives preference to brands using Google AMP. However, there are some other things you can do to enhance this experience like, reducing redirects, browser caching, using HTML 5 to create special effects on your mobile website, and implementing minified codes.

7.    Create content for rich snippets

Search for anything on Google, and you'll notice rich snippets occupying the top spot on every search result. Doesn't matter if your article is also at the #1 spot; between the two users will always choose to click on rich snippets. Why? Simply because the content of those are more engaging, the structure is better, there is relevant interesting information, and these just have more appeal.

While there is no magical formula to hack rich snippets, you can always consult a digital marketing agency of repute like MMBO, a creative digital marketing agency in Delhi NCR to construct something that works in your favor. You can start by setting a pattern like:

-Match the heading to content & SEO title.

-Set up structure data with the proper standard.

-Be aware of the latest Google updates.

-Use proper keywords & good meta description

-Include your brand name in SEO title

8.    Provide high-quality content

Content is still extremely important for SEO. However, now you cannot write vague content. You must write content that answers your users' questions correctly in an in-depth manner. Your users must get 100% satisfaction from your content. Your content can be long or short, depending on the requirement and what your users want to see or are used to seeing.

The end of the “words”

If you follow the above-mentioned trends and come up with a viable strategy with the help of a digital marketing agency that can help you implement these correctly, your sales, ranking, and conversion rates will automatically go up. It is not too late to begin; you just need the right partner. MMBO, a high-ranked online marketing company in Delhi NCR, for example, is a top choice as an SEO marketing partner for businesses in Delhi, Noida, and India as a whole.

Also Read: 6 Key Reasons Why Small businesses Should Invest in SEO Immediately

 

How can digital marketing support local businesses during the COVID-19 shutdown?

The Covid-19 pandemic has been raging for months now. No sign of a vaccine, treatment, or cure is in sight, and small businesses cannot wait any longer for things to get back to normal. It is time to change the perspective from "these are devastating times" to "these are interesting times." If you are running a small business and wondering the same, here's one of the best way-outs for you, hire a creative digital marketing agency in Delhi NCR, India or anywhere in the world like MMBO. You will benefit from the brand new ideas, and resuscitated ideas digital marketing is employing to combat the pandemic.

50% of small businesses selling "non-essential" items agree that customer demand is down. Traditional marketing techniques are futile. You can ride out the storm, but not without some external help from a reputed digital marketing agency like MMBO.

Challenges that Covid-19 brought for small businesses

• The slow and steady does NOT win the race

Do you know when you lag? When a lot is going on and you, as a small business owner, are suffering from the perils of indecision. High stakes, uncertain industrial structure, the crumbling economy, and the utter chaos can be overwhelming for small businesses, and that can become the end of them. "Analysis Paralysis" is real, be aware, and take action.  

• Keeping up with the evolving legislation  

Every day there is a new law that pertains to the pandemic. Small businesses are struggling to keep up with these constant changes. Should they keep their businesses open? What is the timing for that? How many people can they let in?

• Finding zen

Finding balance among fear, anxiety, and hopelessness is becoming a big issue for small businesses. People are either doing too much or too little to combat this pandemic. Spending all their time in disaster management and not taking a breather can be anti-climactic.

• Inability to connect

Small businesses are finding it increasingly difficult to connect with their clientele. No bake-sales, no comic cons, no barbershop visits, no wine tasting, no restaurant visits, no culinary fests, nothing physically interactive can happen now.

Digital marketing to the rescue

However, there is always a way out, and a trustworthy digital marketing agency can be YOUR way out. But first, we must understand one thing-the Covid-19 pandemic is not a trivial issue, and it will most likely stay here for a while. So, we must adapt, become better to sustain. So, how can digital marketing help?

• Present your evolving position

If you hire a company that is well aware of the changing scenario like MMBO, a top digital marketing company in Delhi, they can help you create an empathetic tone and content sharing how your business is functioning in these times. Whether your business is open for visitors or for home delivery or online shopping, every message you want to put across should come at the right time and in the right way, a digital marketing agency can help you do just that. Also, your business cannot disappear even if it is closed for the time being, a digital marketing agency can help you remain visible.

• Relevant trend modification

A digital marketing agency that is up-to-date stays on top of the current trends; Google search trends, highest demand to supply conversion rate trends, and more. 20% of the 3 billion Google searches every day are new. Imagine going through all that to draw insights and implement them in your business regularly. When will you do your intrinsic business duties if you have to spend all day every day going through these trends? Also, the patterns have changed a lot since the inception of the pandemic. This is the time to innovate and modify your business based on current, unprecedented circumstances; and trends can help if viewed in the right way and digital marketing agencies can help.

• Content with context

Content at this moment needs great sensitivity. You cannot just post anything. Content needs to be appropriate to the current situation. There are many restrictions, legally, emotionally, and empathetically. A digital marketing agency like MMBO, one of the most renowned social media marketing agencies in Delhi NCR, can help you navigate this with the help of facts, trends, and data supporting which kind of content works and which doesn't.

• Social media connectivity

Digital marketing techniques can help small businesses create a better social media presence during this crisis. You need to connect with your clientele, and social media might be the best platform to do it now. How? A digital marketing agency can tell you all about increasing & improving interactive and interesting experiences on your social media pages during the pandemic. Your brand must stay relevant to keep your business alive.

• Loyalty support system

If you have a loyal client base, it's okay and even warranted to let this client base show support for your business. It doesn't have to be monetary; they can write reviews, give your business a rating, or use your gift cards as gifts to their friends and families. There are many more ways that your loyal clientele can show their support in your times of need, and a digital marketing agency can help you put that emotion across successfully.

Parting words

How long will you let the time pass? How long will you wallow in self-pity while your small business suffers? It's time to do something & the right digital marketing agency can help you with this. Whether you need rebranding, or initialization into digital marketing, one of your best options among the social media marketing agencies in Delhi NCR is MMBO, which also offers premium SEO Services in Delhi NCR.

Also Read: Facebook launch shops for small businesses to go online: Boon or Bane

Expert ways of Digital marketing for your business without a website

There are multiple platforms promising business owners easy step by step website creation to enhance their online visibility and increase their sales. However, if you asked any renowned social media marketing agencies in Delhi NCR, like MMBO, or anywhere else in the world for their take on this, they would disagree with these platforms.

Moreover, did you know that your business can not only survive, but surpass other businesses without a website? You wouldn't think that was possible in the post-web generation. However, some of the best digital branding companies in Delhi, India, and the world will agree that it is quite possible to run a profitable business without a website.

You see, building a website is not the end of your online business management journey; it is only the beginning. There are a plethora of additional measures you will need to take to ensure that clients reach your business and finally make a purchase. There are SEO, online marketing advertisements, and several other website optimizations, as well as online marketing measures and that, costs a lot of money.

Ways to flourish without a website

You can always build a website with the help of a website designer and a digital marketing agency when your resources are in order, but, building your business up cannot wait for a later time. So, here's how your business can flourish without a website:

• Call-Only campaigns by Google

If you invest in call-only Google campaigns, your customers can call you directly through your advertisements. All you have to do is create an ad with a short description of your business and a call button that connects directly to your business. However, remember that click-to-call ads only work on mobile devices. Almost 70% of the people, who search for products on mobile devices, use the click-to-call option.

• Use Google My Business

According to online marketing companies, Google My Business, a free tool that allows people to enlist their businesses, can greatly improve brand visibility. About 100 billion searches are done on Google, and Google My Business can bring your Business at the top of the search list.

• Email Newsletters

Email Newsletters can be a big part of a successful digital marketing strategy if you can create and use one properly with the help of an online marketing company in Delhi NCR or wherever you want to set your business up. Email Newsletters will allow your prospective consumers to sign up to your list, and this will help keep your business visible to them. Even without a website, you can easily keep sending new offers or new launch news to the prospective clients and convert them, or you can keep your client base updated about new products and offers.

• Facebook and Instagram presence

Your business can survive without a website, but it may not survive for a long time without a social media presence. So, you can always create a lucrative, well-crafted social media page or two, displaying all that your brand has to offer, and it can lead the consumers to your physical shop or a WhatsApp number, or you can also leave a phone number for users to contact you. Also, online marketing agencies can use Facebook ads to promote their products or services throughout the social media platform with the largest user base.

• Google Maps

Did you know millions of people use Google Maps to find places to eat, places to buy their necessities, and places to buy new things? Therefore, you can only imagine what making your business more visible on Google Maps can do. This technique will drive more traffic to our business than in traditional ways.

Ending the discussion

Can your business survive without a website? Yes. However, whether you choose to sustain your business with or without a website, it is in your best interest to hire a digital marketing agency with experience and knowledge to guide you; for example, MMBO, the best digital marketing agency in Delhi.

Also Read: Uncommon Digital Marketing Hacks to improve Ecommerce Website performance