Google Page Experience Update: Time To Focus On UX For Better Ranking

 In the past few years, we have seen more and more businesses, both large corporates and small start-ups, have brought their business online to gain their potential customers on the internet. This increased online inclination has given rise to a mad rush to rank better in the search engine results pages. Previously, Google used several signals like mobile friendliness, safe browsing and hundreds of other factors to rank pages. They have recently introduced a set of signals collectively known as the core web vitals which they will incorporate in their ranking algorithms. According to a digital marketing company in Delhi and those worldwide, this new page experience Google update is the first one in a slew of measures to make UX an essential ranking parameter.

This blog will discuss what's Google page experience update is all about and how a creative digital marketing agency in Delhi NCR can help to utilize this update. Other than this, it will brief you about how much time an online marketing company in Delhi has to enhance the UX metrics of their clients websites before the new update rolls.

• What is Google's new page experience algorithm update?

After the new update is put into the action, Google ranking algorithm will combine UX metrics such as loading time, interactiveness, and visual stability of a page while loading numerous existing signals to rank it. However, the priority will continue to the relevant content. In case two sites have a similar range, the one that scores higher in the UX metrics mentioned above will be ranked higher on the SERPs. So, getting back to the UX basics seems worth it for businesses.

• What is the reason behind this new update?

According to many agencies providing SEO services in Delhi NCR, this is an initial step towards Google giving more emphasis on UX related metrics for ranking websites. Google believes that evaluating page experience for a better web is necessary and will lead to more user engagement. It will be a win-win scenario for both businesses and their prospective clients and make the web a delightful place.

• What can be done to improve UX?

An excellent digital marketing agency like MMBO, can significantly help to enhance your site's UX. Few areas that the best SEO service company can help you make the most out of this update is by making optimum use of tools like page speed insights and analyzing the data that Google will provide for websites regarding these metrics. While keeping this together, the company helps in making modifications that will transform your site's UX for the better results. They can also help by modifying your site's design and running multiple tests on the updated site before the new update rolls. Given that SEO experts can help you in various ways, it is wise to hire an SEO agency to take care of your UX site.

• When will this update come into action?

While announcing the new update, Google said that it was well aware that businesses were now busy dealing with the problems caused by COVID-19. So, it would not incorporate the core web vitals immediately but maybe next year. It also said that it would give a notice period of at least six months before incorporating these metrics into the ranking algorithm.

Now that you know all about the new page experience update, we hope that you can leverage it to take your business to new heights.

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