Monday, April 20, 2020

Ecommerce Website Development Guide: Impact of Product photography on Ecommerce

Global e-retail sales are set to hit the $4.8 trillion mark by 2021. Everyone is shopping online, but not every e-commerce website is doing equally well. Did you know that almost 80% of all e-commerce businesses fail? The success of an e-commerce website depends on a lot of things; shipping time, price in comparison to competitive brands, variety, and the app or website experience.

All hail UI
Every component of an application or an e-commerce website is encompassed within the UI. The easiest way to understand UI is to regard it as a set of instructions or commands the user utilizes to navigate the e-commerce website or application of a company.

The factors influencing the UI of an e-commerce website are:

  • The position of the search bar-In an e-commerce website, the search bar plays a prominent role. The e-commerce website design should place the search bar at a conspicuous position highlighted by contrasting colors. The purpose of the search bar should also be clear; most e-commerce websites use a magnifying glass to highlight the intent of the search bar. The positioning guides people with an intention to buy, and helps people who want to browse as well.
  • Call-to-action or CTA buttons-The idea behind a call-to-action or CTA button is to increase conversion rates by triggering shoppers to take immediate actions and react positively to the information displayed on an e-commerce website. An effective CTA is one that stands out from the rest of the e-commerce website content, is well-positioned, and attracts people.
  • Navigation-First things first, navigation does not need reinventing at the moment. The navigation pattern worldwide has remained the same for many years now. Yes, there is a formula for enhancing the effect of easy navigation on an e-commerce website. Short logical paths, familiar categories, proven patterns of product hierarchy, and easy layouts lead to higher conversion rates and lower bounce rates.
  • Product Photography-An e-commerce website is trying to give the consumers the sense of an in-person experience. Therefore, product photography is of utmost importance in e-commerce website design. Product photography is a window into the trustworthiness and transparency of your website. You need to engage and convert your customers while boosting the lifetime value of your e-commerce website in their lives.
  • Login- E-commerce websites with logins using emails or social networks are much easier to navigate and safer to use. Most consumers, especially millennials and Generation Z, prefer and have experienced such login mechanisms only.
  • Breadcrumbs- Breadcrumbs in an e-commerce website design simplify the user experience by showing people where they are and by helping them move between categories, pages, and products.
  • Checkouts- The checkouts for your e-commerce website should be fuss-free. Easy small steps, the right mix of payment gateways, and free shipping or at least conditional free shipping should ensure maximum profit.

Impact of Product Photography
Recent reports have revealed that 90% of online buyers regard product photographs as the decision-maker for their purchase; this does not come as a surprise because it is scientifically proven that people remember 20% of what they read and 80% of what they see. The key is to bring the
photographs to life and to showcase all the features of the products, including its USP, in the right way.

Dos and Don’ts of Product Photography
The e-commerce website design should have great photo quality, yes, but users with the most money to spend today want experiences, not just products. Every photo should tell a story and reflect your brand image. Users need to see the product and its use in THEIR lives. Clean, bigger HD
images, with interesting details, are all the hype now. The aim of your e-commerce website should be creating in-person experiences online. Also, an e-commerce website design that allows 360° viewing is preferred by91% of consumers.

Don’t do this

  • Crowd the image with too many details
  • Create contrast unnecessarily
  • Use loud colours randomly
  • Present a story that your consumers cannot identify with

Wrapping it up
The first step in finding the perfect fit for your business's e-commerce website design concept is hiring a renowned digital marketing company or ecommerce development company. MMBO, for example, is regarded as a top-rated ecommerce website development company in Delhi and one of the best digital branding companies in Delhi as well. With the right kind of support, your business can crack the code of superior website designing that increases conversion rates regularly.

Also Read: Email Marketing for Ecommerce: 10 proven ecommerce email marketing tips to maximize conversion rate

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